M. SAMPATH KUMAR

Is a management graduate. Had worked in modern trade format in terms of setting up and launching retail stores, franchisee model, visual merchandising and media advertising. The extensive consumer connect that he had to engage as a client triggered his interest in research and he quickly built his strength in designing and executing models for quantitative and qualitative research. Got interested in the digital marketing when it was nascent and trained in NIIT for a IAMAI-certified course in digital marketing. His time is equally divided between complex research assignments and bringing the client’s website on top of listing!